Digital Marketing Apprentice

Website Sixth Sense Training

Job description

The University of Edinburgh is looking for an enthusiastic, proactive and friendly individual to join them as a Digital Marketing Apprentice. Working in a hybrid way, both at home and with the team based in their central Edinburgh campus, you will help their Digital Marketing team maintain and develop the University’s presence across their digital platforms. You will gain valuable work experience working with a variety of experienced communications and marketing professionals in a world-class University.


Typical duties may include:

  • Assist the Digital Marketing team to maintain and support the University’s content and services across our digital platforms.
  • Helping to monitor website and social media performance and analytics.
  • Helping to prepare campaign reports and reviews.
  • Identifying and collating content for use on digital platforms.
  • Helping to create and plan social media campaigns.
  • Create and produce digital assets for social, web and digital marketing activities.
  • Helping to update public-facing content on the department website and SharePoint resources.
  • Supporting digital editorial tasks
  • Preparing and proofing digital content for publication.
  • Updating website content.
  • Updating editorial calendars.
  • Help provide monitoring and response capacity for corporate social media channels, triage emerging issues and respond to audience queries via social media monitoring and publishing software.
  • Helping support the delivery of internal online forums and training.
  • Helping with the planning and delivery of internal in-person events.
  • Working collaboratively with colleagues in the department to support photo or video shoots.
  • Triage of team email addresses and respond to queries where appropriate.

What will you learn?

  • You will take an SQA Diploma in Digital Marketing, at SVQ level 6. You will be able to take a wide range of courses from levels 5-7, to achieve 65 Credits.
  • Potentially work towards an SQA Creative Media at SVQ level 7 depending on aptitude, progress and subject to funding.
  • You will develop your ‘soft skills’ (e.g. communication skills, working in an organisation, interpersonal skills, customer service, using your own initiative, teamwork, problem-solving, etc.).
  • You will learn about marketing and using digital platforms as a key part of the marketing mix.

The successful candidate will:

  • Gain experience working with a range of marketing and communications specialists, increasing communication confidence and interpersonal skills.
  • Gain experience of working accurately, methodically and to schedule.
  • Gain confidence working within a team environment and developing problem-solving and customer service skills.
  • Gain confidence and experience using digital communication tools in a professional environment.

What Qualifications/Qualities are Required?

  • We are looking for an individual who is proactive, friendly, flexible and understands the importance of teamwork.
  • Enthusiastic, willing to learn, punctual, reliable, committed and self-motivated with great attention to detail.
  • National 5 or above including English and Maths, good writing skills are also required.
  • A working understanding of Microsoft Office suite or similar e.g. Excel and Word.
  • Excellent ability to think logically and pass on information in a clear concise manner, written and verbally.
  • A willingness to learn and develop new skills.
  • An interest in social media, marketing and digital communications.
  • A willingness to participate in a Modern Apprentice programme.


  • Evidence of digital design or artistic aptitude and potential.
  • Experience of working in an office-based environment.

About the University:

To maintain our reputation as one of the world’s leading universities, we recruit the best people to a variety of support, professional and academic roles each year. We offer an exciting, positive, creative, challenging and rewarding place to work. We give you support, nurture your talent, develop and reward success and integrate professional and personal career goals, as well as give your career the benefit of a great and distinguished reputation. In addition, our employees benefit from a competitive reward package and a wide range of staff benefits.

Your training will start with a 12-18 months Digital Marketing Modern Apprenticeship, which consists of learning on the job, as well as our custom-built E-Learning platform. You will develop all the skills you need to pass your work-based assessments. Our assessors are available to provide one-to-one support and will work with your line manager to ensure you settle into your new role.

You will gain a Diploma in Digital Marketing, which is a Nationally recognised qualification and may be used to gain employment and further your career in digital marketing.

***Please note all candidates must be 16-24 due to government apprenticeship funding and must be able to easily commute to Edinburgh city centre every weekday. We welcome applicants from aged 16-29 if you are care experienced or a person with a physical disability, learning difficulty, mental health difficulty, social / communication impairment, or long-standing health issue***

Start Date: June 2024

Hours: Full-Time hours, Fixed Term Contract – 18 months

Job Types: Full-time, Apprenticeship

Pay: £21,978.00 per year

To apply for this job please visit www.sixthsense.scot.

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